4G is a buffet restaurant slated to open in Lahore that will
prove to be a game changer in the highly competitive foodscape of Lahore.
On the face of it, it appears to be like any other buffet
restaurant, but it aspires to differentiate itself from the rest of the pack.
But why the name 4G? It sounds more like a telecom brand
rather than a restaurant brand.
The name 4G has many connotations. On one level, the name 4G
symbolizes the four grand cuisines on offer at the restaurant, namely, Chinese,
Lebanese, Italian and Mediterranean. No other restaurant in Lahore or even
Karachi comes even close to this. At best, what you can expect to get at a
standard buffet restaurant is a three cuisine buffet, which is rare. And even
then, only the common dishes of that particular cuisine are offered. 4G buffet restaurant on the other hand offers
the top of the line dishes in these four cuisines.
And it doesn’t stop there. It plans to get its customers
involved in the creation of its buffet menu with the passage of time.
This co-creation initiative will go a long
way in creating organic brand ambassadors for 4G.
One other aspect of the name 4G is that it aims to offer the
fastest internet hotspot in the entire country with speeds of 32MBPs. That way 4G symbolizes the lightning speed of
the current era.
Although it is a buffet restaurant, it is not designed in
line with your average buffet restaurant. On the contrary, it is designed as a
sleek and sophisticated lounge.
Being a product of the digital age, the 4G management has a
lot of activities in store for its customers on the digital front that is
guaranteed to create a stir in the market.
Get ready to immerse yourself in a surreal dining experience
at the 4G Buffet restaurant.
